Importance of Getting UX Design for B2B SaaS

When it comes to UX design for SaaS apps, it’s, unfortunately, a fact that many business owners neglect the importance of user experience design for their product. This might have been acceptable in the past when smartphones weren’t so popular and browsers used old technology, but these days there is no excuse. 

Besides, it wasn’t so customary for end-users to weigh in on the purchase of enterprise software, which is why proper user experience design never got the attention it deserved.

Based on this, enterprise products used to be purchased solely based on their core functionality, and companies had to rely on their long-term users to run their business and make ongoing product improvements. 

This no longer holds true. Technology has advanced with leaps and bounds, and so has the number of user interface devices. 

Why Is UX Design So Important?

UX design is important because it aims to fulfill the user’s needs and provide positive experiences that keep them loyal to your product and brand. Also, with a meaningful user experience, you can define user journeys that are most conducive to business success.

What are the benefits of UX design for SaaS?

• It takes users through complex processes in a simple manner
• It makes functional tools available 
• It provides a simple application for users
• It offers seamless on-demand functionalities

Myths of B2B SaaS UX Design

Don’t make the mistake of thinking your SaaS application is too small for professional UX design. There is never an excuse for low quality, so regardless of the size of your business, make UX design a priority – it’s not just for large companies.

Developers are not necessarily designers. Many SaaS companies think that their developers can also design the product’s user experience. Developers see things from a technical perspective – they are not necessarily experts in user experience, market trends, a specific industry niche, and so on. Work with experienced SaaS UX designers to get the job done.

Finally, remember that UX design for B2B companies doesn’t have to be expensive.

Many companies think that UX design for their SaaS offering is not necessary as it’s very expensive and better to save on this expense. This is not true – in fact, you’ll get much more value from this investment since you can get a UX wireframes prototype from just £5,995.

Make UX Design Work for Your Business

When it comes to B2B UX design, your company can only benefit if your users are successful in using your SaaS product. Foreseeing these needs requires you to understand your users’ needs, frustrations, goals, and motivations. Research shows that for every dollar invested in UX design, it can bring up to $100 in return  – clearly making UX design a great ROI.

With a successful UX design for your SaaS, you can gain a competitive advantage, retain more customers, and enjoy lower support costs with increased productivity. Not to mention that it reduces development time as you won’t have to go back and fix mistakes that could have been avoided. With technology changing so rapidly, it’s now more important than ever for companies to embrace UX design and see this as their long-term business strategy.

With Seedboost you can get SaaS UX design for your business at an affordable price, to streamline and optimize your user experience. Schedule a free consultation today.