When it comes to UX design for SaaS apps, it’s, unfortunately, a fact that many business owners neglect the importance of user experience design...Read More
Build Trust and Increase Conversions for Your SaaS CompanyUX Design
As the owner or team member of a software startup or company, you will face many different challenges when it comes to converting users and it all starts with getting the attention of people who may benefit from what you have to offer and then keeping them interested and engaged.
You want to entice them to complete an action, task, activity, or job – keeping them active and seeing them return regularly. Your product needs to be engaging, offering true value to the user and the business, in order to be successful.
How exactly do you do this?
In short, you need to convince leads that your product is valuable and give them reasons why they should pay for it and use it. This all starts by building trust in your product. You need to showcase the value of your software – why should someone use it? Why should they add it to their software stack? It has to benefit the user and get the job done faster, or better – or both.
Knowing how to build a software product that builds confidence and trust among users is one of the first steps towards giving people what they want. You can do this with social proof, e.g. with testimonials from customers, referrals from team members, and product reviews.
If you can demonstrate to users that you can effectively and efficiently solve their problems, you will be one step closer to securing them as a loyal user, perhaps even a power user, of your product. Also, keep in mind that the benefits of word-of-mouth referrals can be invaluable to the success of your SaaS product.
Did you know that the average SaaS product has around 10 competitors? It’s important that you make your users’ lives easier, faster, and better. Remove any barriers, save them time, and help them get the job done faster.
Making a First Impression
When it comes to UX design, you need to focus on one aspect: building a relationship with your first user and customers. And you only get one chance at making that first impression.
This means that design is interlinked with customer acquisition and retention.
Simply put, if you don’t keep customers, you won’t make money, so the first impression they get from your product is absolutely essential – in fact, it’s one of the most important aspects.
This also means that a huge part of your marketing budget will be completely wasted if you aren’t converting users from free trials and to engaging customers.
Optimise the Onboarding Process
Building trust is essential during any onboarding process – no matter how unique. When you onboard new users, allow them to look around and use the software or app, to see the real value, building trust in your brand.
Avoid overwhelming users. Tech products can be complicated in nature, especially when it comes to enterprise software, so there is no need to add to the confusion. At Seedboost we specialise in making software products simple and easy to use – just like we did for Axios Systems.
It can be challenging to fit a lot of information onto a small screen at first, so it’s important to work with an experienced team of UX designers to ensure you get it right.
Then, a very important aspect – visual design. We do judge a book by its cover and when something is beautiful and attractive for users, it will entice them to use it.
Finally, be honest and transparent – always. We live in a world with strict data policies and tech-savvy users, so it’s important to always be as transparent and open as possible when it comes to customer information. Tell them how their data will be used and why you need it.
With honesty and building your brand’s integrity, you’ll have a much better chance of gaining and retaining customers for your SaaS product.
Contact us at firstname.lastname@example.org to find out how we can help establish trust in your brand with a unique and optimized UX design and onboarding process for your app.