Software design and improvement

Seedboost works with SaaS founders and product teams to redesign and improve their software to help increase conversion rates, revenue and customer retention. Achieve your business goals through design, strategy, prototyping and software optimisation.

Free Consultation Free 15 minute strategy session

Investing in user experience (UX) is proven to increase software success by up to 60%

How does UX design bring about such a high return?
It’s a combination of factors, including lower customer acquisition costs, lower support costs, reduced software development costs, increased customer satisfaction and retention, and increased conversions, engagement and market share. A great UX also reduces waste, as it helps to cut through the noise to focus on the features that matter. Becoming customer-centric through superb UX is a business imperative.

Software products need to be robust, but also inherently user friendly. The best SaaS products have taken off thanks to the solid foundations they built based on market analysis and validation. Solving your customer’s problem with a superior user experience is the fastest way to ensure adoption.

Back in 2013, no one had heard of the graphic design software that would come to rival Adobe’s dominance in the market.

Working alongside co-founder Cliff Obrecht, we helped design Canva from the ground up. Today, the company is worth $40 billion.

Social Proof

How we’ve already helped software businesses like yours succeed.


    We provided support to Topolytics in their journey to winning a prestigious Google and SAP competition through redesigning their pitch deck and software.


    We helped WhisperClaims redesign their existing web app, making direct improvements to their user journey, dashboard features, and overall customer experience.


    We completed the software redesign and UX/UI overhaul, as well as wireframes, user flows, prototypes, UI design and UI style guide for the development team.


    After successfully overhauling the key features and user experience of Axios' enterprise software, we also improved the usability, user interface, and ease of use.

Our Method

It’s no longer enough to build something and hope they will come. Today’s users demand exceptional software that is intuitive, exceeds expectations, and delights them with every login.

Here’s where we come in. Our in-depth knowledge of user behaviour, UX/UI best practice, and technical specs means we’re ideally placed to help you create or redesign your software. We work in partnership with our clients to deliver real results – something that looks great but doesn’t achieve your business aims or meet user needs is a failure in our book.


    Get started by defining your measures for success. Reduced churn? Higher conversions? Better engagement? We hear you. If you’re starting from scratch, we’ll set clear milestones for production. If you have an existing product, we’ll assess how it’s currently performing, identifying strengths and weaknesses to improve your design, usability and business results.


    We’ll use our collective brainpower and technical expertise to design or redesign and transform your software. It’ll look fantastic, but more importantly, it’ll perform; we build your user needs, clients’ and business goals into your software. Our collaborative process means you can have as much or as little input as you’d like into each milestone in your software redesign.


    Congratulations. You’ve just created an enjoyable and effortless user experience which allows customers to accomplish their goals. You’ve also just ensured that your ROI is on point, your retention is up, user satisfaction is through the roof, and your revenue is on an upward trajectory. All that’s left to do is to enjoy your easy-to-use, beautiful software!

How can we help?

You've got a software product - now make it work for your business. We specialise in taking existing software products or apps and improving them to drive business revenue. Whether your goal is a growing user base, higher conversion rates, or simply better ROI, there's an option that's right for you.

    • Ensure you are solving a problem
    • Understand your customers’ needs
    • Audit existing UX & UI design
    • Identify urgent UX & UI problems
    • Competitor & feature analysis
    • Product review & user testing
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    • Enhance customer onboarding
    • Streamline user journeys
    • Improve the entire user experience
    • Boost customer retention
    • Remove user blockers & friction
    • Optimise UI style & visual impact
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    • Increased user adoption
    • Higher revenue per customer
    • More active & engaged users
    • Higher customer retention
    • Improved conversion & revenue
    • Increased customer lifetime value
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About Us

Seedboost is a software design consultancy.
We help SaaS companies redesign and improve their products through user experience and product expertise.

We have developed a proven system that balances your business objectives with a well-defined product strategy to address the actual needs of your users.

I saw that there was a desperate need amongst software companies for a reliable, trusted design partner. These companies need a partner that can help them plan for growth by assessing which parts of their software needs improvement. It’s about combining product strategy with user needs and business objectives to deliver business outcomes rather than design outputs alone.

By providing a holistic support system, including product strategy, design, and improvement, we help software companies to improve their product and their bottom line –
no gimmicks, just real, measurable results.”

Why Seedboost?

We’re specialists in software design, user experience, user interfaces and optimisation for SaaS companies.

Seedboost supports software companies like yours to design beautiful, useful software that deliver the results you want for your users, customers, and your business.


    Whether you need support in bringing a brand-new idea to life or overhauling a legacy product, you can rely on us. Our team of UX/UI designers are experts in their field.


    We’ve worked with businesses just like yours from around the globe to design software that delights users and achieves its aims. Don’t take our word for it; read their stories here.


    Over the past 15 years, our team has successfully completed over 150 projects in multiple sectors, achieving concrete results from complex briefs with significant business impact.

Here’s what teams like yours are saying about Seedboost.

  • Seedboost helped us to develop an effective and engaging user experience for key components of a digital Government service.

    Mike Groves CEO, Topolytics
  • Seedboost helped us to optimise our Legacy planning section on our platform, completing a full responsive web app design.

    Josif Grace CEO, Legado
  • Seedboost produced clean and attractive designs that resolved the UX/UI hotspots within our app. We were pleased with the results.

    Richard Edwards CEO, WhisperClaims
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