7 Must-Have UX Principles for SaaS

As a SaaS business, one of the biggest problems you face is keeping your customers engaged and building long-term relationships. If you want to make sure that your customers stay with you, you need to ensure a great user experience by investing in UX design for your SaaS.

User experience, or UX design, is really a combination of many different areas of design, such as graphic design, interface design, product design, and more. They all work together to ensure great user experience for your product or service. When you work with a team of UX designers you will achieve your ultimate goal of getting a positive emotional experience from your users.

Let’s look at some of the most important UX principles for your SaaS business.

Focus On Your Onboarding Process

If users have a great experience, they will likely stay – and the opposite is also true.

Onboarding is critical for any SaaS solution as it will determine whether a user stays with you, or leaves you. If users have a great experience, they will likely stay – and the opposite is also true. Remember that your customer onboarding process should not be overly complicated, and it should seamlessly integrate into your users’ lives.

Establish a Solid Support System

Make sure that you have solid customer support systems across all platforms. Users need to find the answers they are looking for, thereby reducing the time it takes to interact with your customer support team. This greatly improves user experience.

Always Give a Lot of Value

Your marketing efforts should always be an accurate reflection of what users can expect – and often you can even surpass that. Never ever under-deliver as this will not only lead to fewer sign-ups but also leave your brand with a bad reputation.

Be Smart with Updates

When you introduce an update you need to do it in a way that allows your users to easily adapt. You can do this in many ways, one of which is to use a feature update hierarchy so that your users can easily see what updates were planned and delivered, while they use your tool.

User Contact Matters

When it comes to a successful SaaS tool, user interaction, and communication matters. For example, when you are planning an email outreach schedule, carefully plan what you are going to say in every email, ensuring that your content provides a mix of support and engagement. Make a good impression, create room for feedback, and consider the frequency of your emails.

Boost Your Customers in Your Tool

This is a simple principle – make sure that it’s easy and fun for users to find and use your tool. Try to inspire and excite your user and emotionally reward them. Make the actions in your tool very clear, and then reward users then they get it right.

Always Consider User Feedback

If you have unhappy customers, learn from them. You want to try and build the best product possible but this means you will sometimes not get it right – and that’s when you need to get the feedback you need to improve and create a better user experience. Regular feedback is always needed in order to create a great SaaS user experience.

For more information on how you can win more customers with UX design from Seedboost, contact us today at hello@seedboost.co.uk.