How to Win More Customers with Better Onboarding

As we live in a digital age, first impressions truly are lasting and when it comes to your SaaS product, you need to make sure you get it right. New users can quickly be put off by a bad design or an experience that is not user-friendly – which is why you need to engage your users and customers from the start and ensure a smooth onboarding process for users or customers.

You need to understand your users and design a process that gets them on board as quickly as possible – increasing your chances of user retention or a new user turning into a customer.

What is an Onboarding Process?

One main benefit of an onboarding process is to accommodate potential customers and make them feel as comfortable as possible, as quickly as possible. We do this by showing the value we add, e.g. what’s in it for them, guide them through the process with simple, actionable steps, or get them to complete a simple task.

This helps to get users hooked and feel enticed to complete the onboarding journey.

How do we achieve this? We make it as easy as possible for the user to complete a task, enter or upload data, or get to an outcome such as onboard completion – as quickly as possible.

But it can be more than that – it can be the perfect opportunity to tell your customers how you can fix a specific problem for them. This is exactly why you need a seamless product design.

The first process a new customer goes through is undoubtedly the most important one, and if they reach the other side feeling good and positive about the product, chances are they’ll be a repeat customer. If they don’t, you might just have lost them forever.

Research shows that it is up to six times more expensive to win a new customer than to retain an existing one – all the more reason why you need a winning onboarding process.

To recap, a successful onboarding process is ultimately about getting your users familiar with your SaaS product and onboard with the idea. Once you get this right – the rest will follow.

Why Onboarding is Important

If your SaaS product offers something new, it might take some time for users to get used to it and understand its function. This understanding is a critical part of the design process, so taking the time to get it right is absolutely essential.

The simple fact is that customers have more choices than ever before, so it is becoming harder to win people over and retain customers. But, your onboarding process can change this so you need to follow the right approach to bring more integration.

No two onboarding processes are created equal, so let us help you design a unique onboarding process for your SaaS product that will retrain your customers and boost engagement.

Seedboost Can Streamline Your Onboarding Process

At Seedboost we have a successful track history in designing unique user onboarding experiences that work. Just ask Legado – a digital vault that stores your most important info. 

“Seedboost helped us to optimise our Legacy planning section on our platform, completing a full responsive web app design.” – Josif Grace, CEO, Legado. 

The team at Seedboost helps you understand your users, consider every step of your existing onboarding process, and ensure that we thoroughly test and optimize your prototype. 

We’ll also give you valuable feedback, showing you how people actually interact with your SaaS product, with our comprehensive UX design process.

Considering the significant impact that an onboarding process can have on your customer retention, it’s critical for every SaaS company to deliver on the promises it makes. This will help your product reach new levels of success, focusing on outcomes, not outputs – while exceeding your users’ expectations. 

Find out why we are the perfect fit for the design of your onboarding process. Get in touch today at hello@seedboost.co.uk and we’ll set up a quick consultation to discuss your SaaS product and your specific UX needs.