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Increase User Engagement with an Effective UX AuditProduct Redesign
Increase User Engagement with an Effective UX Audit
Has your SaaS product been live for a while but not reaching the goals you’ve set? Product not performing as you’d hoped? It might be time to uncover some bottlenecks and start re-designing your app or product the right way.
UX design issues might be costing you your customers, without realising it – especially if you’ve prioritised the product’s development and neglected its design. It’s time to overcome any UX challenges and turn it into a competitive advantage.
Software companies that already have a product that they want to grow and improve, can greatly benefit from a UX audit. This is especially true for startups that have investors, and naturally also pressure to grow, perform, and show results.
The UX Audit Process
There are several steps involved in a successful UX audit.
The Research Phase
The aim of this phase is to learn more about your SaaS product, its challenges, and ultimately its goals. We will gather all relevant materials, metrics, and user data, so we can analyse this, and get a better understanding of your business and your customers.
At this stage we turn all the data we have into actionable insights leveraging a variety of data analytics tools, and we also conduct market research to better understand your industry and identify your competition. We see each problem as an opportunity for improvement.
Return all those insights into practical recommendations for UX improvements are in the form of a UX audit report. The goal of this report is to provide you with actionable solutions that successfully address each identified issue, to add value to your SaaS app.
- Our solutions are suitable for SaaS companies who want a comprehensive review and implement a UX strategy.
- Visual examples and annotations to resolve critical UX/UI issues. We will also provide you with a text-based document, as well as annotated visuals in a slide deck, e.g. screenshots of your app’s existing screens with post-it note comments on. This allows you to easily pick between text-based or visual-based reports.
Finally, the Action Plan
Finally, we arrive at an action plan where we outline the recommended steps and provide you with a roadmap for the improvements necessary. The goal is to allow your SaaS product to reach its full potential and we aim to make this process as smooth as possible.
In short, here are the benefits of a UX audit:
- It allows you to find opportunities to increase conversions
- It helps you to spot usability elements that cause user churn
- It can identify new opportunities to grow your revenue
- It helps you find ways to effectively onboard, new users
A UX audit gives you a cost-effective way of finding out how you can improve the ease of use, boost conversion or retention rates and identify and fix any potential issues with your app.
Our UX audit process involves expert user experience audit using data insights, a visual mind map creation to structure your ideas and information, and a sketched and wireframed solution to meet market and user needs, among others.
We also design testing to optimise the ease of use, user journeys, and key business metrics – to ultimately wow your customers and nail your target market.
Best of all – you can get a professional UX audit from a highly experienced team of UX designers and strategists starting at a fixed price of only £2,995.