Common Onboarding Mistakes to Avoid

Winning over users is one of the central goals of every SaaS product. However, competition can be tough among SaaS companies so the standards are quite high. If you keep in mind that up to 60% of users who sign up for a free trial of software or SaaS application only use it once and never comes back – this leaves a lot of unsatisfied users and room for improvement. 

This is why a thoroughly planned out user onboarding process can really go a long way for any SaaS software company – and we take a closer look at why.

What Is User Onboarding?

The process of onboarding a user often refers to the very first interaction a user has with your product. It’s important to note that no two user onboarding processes are ever the same, because every software solution is unique and has its own features, requirements, and processes.

Up to 60% of users who sign up for a free trial only use it once and never come back.

It is important for every SaaS company to prove their value at this point because this can affect retention rates and also ultimately influence the satisfaction levels of users – and thus ultimately your bottom line too. This is why having a customized, user-specific onboarding process right from the start is crucial to the success of any SaaS software.

Avoid Common User Onboarding Mistakes

Even though a great onboarding process is vital for the success of your SaaS software product, it is still shocking to see how many start-ups simply overlook this point. They don’t factor it into their design process and this leads to them losing trust and loyalty early on in their journey.

Always show your customers what they stand to gain and how they can benefit from using your specific software solution. Don’t simply highlight the features – stand out by showing users why they need to sign up and how their lives will be better. 

To keep people interested right from the start, focus on the patterns you use, and be sure that you do not just adopt any pattern. Every step should have a key message without overwhelming users with too much information. Sign-ups are often way too complicated in this sense, with too many barriers for users to sign up for a trial, like getting to a payment wall before you can sign up.

The last thing you want is for users to jump ship right before they get to the point where they can test or trial your product, so it’s crucial to have a smooth customer journey and an uncomplicated, user-friendly onboarding process. 

Why Use Seedboost for Your Onboarding Design

At Seedboost we help SaaS companies maximize their returns from software products with intuitive, unique UX/UI design for your software. Get the advice and guidance you need for your SaaS start-up to create a successful customer journey for your users – from the people behind some of the world’s most successful software products. 

For more information on how you can win over more customers with your SaaS product, contact us today at hello@seedboost.co.uk.