When Should You Consider a SaaS UI/UX Redesign?

If you have a SaaS product you may wonder why you may want to have your UI/UX redesigned, and if you even need it at all? We’ll look at a few good reasons you should consider a UI/UX redesign and when the best time would be to do this.

Are Your Customers Complaining?

The future success of your SaaS product relies on your customers’ satisfaction. If your customers keep on complaining about the usability or functionality, it might be time for a redesign. Here’s how to manage user feedback:

• Always ask for feedback. It will not hurt your reputation – ask for feedback via email or an in-app widget that collects feedback.
  
• Empathise with your users. If some users are frustrated or leave negative feedback, don’t take it personally. Acknowledge it, with lots of empathy, and try to improve.
  
• Use a public roadmap. Create a non-detailed public roadmap to appear more transparent, helping users to envision your path for developing a new feature.

Have You Gone Through Significant Change?

It might be time for a UI/UX redesign when your SaaS product went through a technical upgrade or had a significant change. If you’ve added a new feature or changed the priority of a feature, or even rebranded – you can benefit from a UI/UX redesign. 

Over time, when your team adds features, it might have a design effect on the existing features. You can benefit from bringing on a seasoned UX designer to create a scalable design.

Similarly, if users have shifted their main focus to other features, or use new features more frequently, it’s time for a redesign of the user experience.

Beat the Competition

Asana, one of the most popular productivity platforms for global teams, recently undertook a complete redesign of their interface and it turned out to be a massive success. 

Sam Goetler, product manager for Asana, said, “At Asana, we were seeing that the original design was the top reason why people wouldn’t recommend our product. That was a clear sign that we weren’t able to fit into our users’ modern lives and our cluttered UI was preventing them from getting value out of new functionality.”

Medium went down a similar path, aiming to beat the competition to become the go-to reading and writing hub for internet users. The newly redesigned Medium now features Twitter-like @ mentions so users can send notifications to other Medium users, along with a host of new writing and design tools. There is also a new recommendation feature that will show featured posts based on who you follow.

Competition will continue to be challenging and it’s often a good thing – it keeps you on your toes and focused on delivering real value to your users. So, how do you compete with design?

• Understand your users better. Continuously research and understand your users’ journey and aim to make it better.
• Be unique. Always try to be unique and offer features that your competitors don’t.

When User Engagement Declines

If you see that user engagement is declining or they use your app for a week or two and then disappear – it’s time for a UI/UX redesign. You can fix this in a few ways:

• Create an onboarding process. A proper onboarding process will help you train and guide your users to have a healthier start with your SaaS.
  
• Give personal welcome messages. Users want to feel a human connection, and that they matter. Make them feel welcome and help them with their journey.
  
• Create a help center. If users don’t know how to use your SaaS app there is a big chance that they will abandon you. Create a single knowledge base with tools and articles to help your users use the software’s features.

These are just some of the reasons why you might want to consider a UI/UX redesign. It can significantly boost customer retention rates, give you a competitive edge, and lower customer support costs in the long run. Talk to us and find out how you can benefit from a redesign of your user interface, and how we’ve helped many companies improve their UI/UX.

Considering a UI/UX redesign? With Seedboost you can get SaaS UI/UX design at an affordable price. Take the first step and schedule a free consultation today.