Why Your SaaS Company Should Invest in UX Design

A seamless digital experience is now more important than ever before. This has become a competitive market, as businesses have to align their product to fit into people’s routines and daily lives. In fact, people use more than 30 apps every month, so it is now more important than ever to ensure your app offers a great user experience (UX). 

Users also have higher standards these days, so you need to work with a UX designer that has experience in SaaS companies and know how to optimize your customer’s journey.

User experience has now become a requirement for almost every platform and device – great development definitely goes a long way, but it’s simply not complete without a solid UX design strategy. Let’s look at why your SaaS company should invest in UX design.

Never Waste Limited Resources

Most tech startups will agree that resources are often limited and time is not always on your side. A professional UX designer can work alongside a developer to identify any inefficiencies and prevent any implementation that will waste time and money. They will maximize resources and tailor your product to perfectly match the needs of your target audience.

Understanding the Expectations of Modern Users

It’s easy to lose track and focus on what makes investors happy, instead of what makes users happy.

When you manage a SaaS company, especially a startup, it’s easy to lose track and focus on what makes your investors happy, instead of what makes your users happy. Never forget that great design can literally make or break your online presence. 

This is why these requirements should be part of your implementation strategy right from the start. Working with a professional UX designer will help your SaaS company get your user experience just right, from the start. 

Increase Your Revenue with UX Design 

It’s simple – make it easy and enjoyable for people to buy something and they will likely follow with a purchase. If you have a user-friendly interface that meets all the user’s needs, you are likely to convert them into a customer with a purchase or a sign-up. 

This may also mean reducing the number of steps it takes for a user to complete the purchase or action, and this is why clever UX design can really be a benefit. 

You need to know how a user will move through the process and what barriers you can remove in order to make it as easy as possible for them to convert to a customer.  

Great UX Design Can Increase Customer Acquisition

When customers have a positive experience with your software or service, they will likely talk about it and share their experience, which is what you need if you are a startup or want to grow your SaaS business. They will talk about how well your product addresses their problem and how they experienced it – and this is how investing in UX can increase your initial acquisition. 

A great UX can also increase overall engagement rates and this is why you need to make sure that every detail counts in your user experience design.

At Seedboost, we know how important it is to get your UX design right – from the start – and implement it into your overall strategy. We design professional, highly targeted, and optimized user experiences for your SaaS business and startup that will resonate with your target users and allow you to boost your overall customer acquisition while optimizing your available budget.

For more information on how you can boost your business’ UX design with Seedboost, contact us today at hello@seedboost.co.uk.